How do you choose to express yourself today?


Classic style clothing is the most conservative and rigorous style leaving little place for innovation. Modern fashion can only supply it with some new elements from year to year. Its essence is always a balance of functionality, elegance, simplicity of style and austere lines. Self-assured, business educated people always prefer to maintain their wardrobe in a classic style. Such clothing is designed to emphasize the natural form of a person, that’s why the proportions of classic clothes clearly correspond to the proportions of the human figure, e.g. the waistline is always in its natural place. The secret power of classic is in the integrity of the image it creates, in the number of minor details, minimum accessories. The classic fashion course is traditional, it includes rigor, discipline, but does not impose stiffness. Discreet— not pedantic, distance—not arrogance. The fabrics used for classic dresses are expensive, gorgeous and of perfect quality. When choosing classic, vote for elegance, refinement of lines, minimum of distracting detail, wear either expensive and fine jewelry (natural decoration, no multicolored stones), or none at all. Women can refuse earrings, or choose the ones that are smaller than an ear lobe. Minimalism prevails in choosing rings, pendants and necklaces. Neckerchiefs and wraps will add feminine charm to the everyday business suit.


This style gets its inspiration from tender poetic letters about love and a sublime relationship between a man and a woman, in the fine contours of the female figure and grace of spring. Romantic clothes have wavy, flowing, free lines (like those in pants, bell-bottoms, wide skirts). It is gentle, rounded, feminine and soft: a lying collar, jackets without lapels, models with belts, ruffles, frills, pleats, flounces, ribbons, feathers and lace. Skirts are often flared several wedges. The fabric should flow along the figure creating a nobly looking waterfall. All variants of ruches, buckles, frills and crease are acceptable and meant to turn a woman into a beautiful fragrant garden. Fabric, perfect for this style of clothing, is soft, light, pile, often transparent, pleasant to touch, fine structured such as lace, voile, tulle or nutty jersey (laced, embroidered, fluffy), or silk, wool crepe, microfiber, boucle, soft brocade with lurex, fine lamb wool, flannel, veil –those which emphasize the free silhouette, bend around a feminine body shape. Patterns on romantic textiles can be tender, a little naïve, floral prints, speck, polka dots, small cage, abstract — making a stress on femininity and tenderness. The best colors for a romantic style are gentle, pastel pink, peach, lilac, pale blue, light green, sand, and cream: they look best in flowing silhouettes. Some others like dark red, indigo, blue, purple, of course, white are possible too.


This style first appeared in 1947 year, after the terrible war was over, women began to dream of beautiful clothing again. Dior’s collection with recognizable fragile tiny waists, gentle curves and luxurious wide skirts, which tails are so beautiful in movement—satisfied many women’s desires. New Look is notable for the silhouette of an hourglass: round hips, sloping shoulders, a high breast and a wasp waist. Sleeves are narrow, kimono cut or three quarters long, “lanterns” and “wing”-shaped. Hats were and are a necessary adornment of each woman— almost always small and flat, with very wide margins or without them at all. Hats could be decorated with flowers and feathers, bands or a veil. A scarf diagonally tied around the neck, a wide belt, underlining the waistline (corsets tightened it to 50 centimeters / 19.69 inches), sunglasses with pointed angles, gloves and a handbag made of the same material as the dress are all important accessories. Extremely popular are golden chains, bracelets, round clips, pearl necklaces, rhinestones and beads. New Look Style introduced not just chic, exclusive wedding dresses but the whole ensembles, with carefully chosen suit hats, bags, shoes, jewelry and makeup. The collections boasted bright colors: pink, red, green, pea-pattern, average size strip, cage in a variety of configurations, combinations of black, brown and white, black and white, Dior’s “brand” combination of “pink and grey”. For an everyday costume, dark monochromatic fabric can be used, complemented by a bright scarf. New Look is an everlasting elegance and tremendous victory of beauty over simplicity and feminine elegance over feministic challenges.


The basic idea of this style is to not distract attention from the employee’s competence. Business-style clothing is required to be restrained and elegant. Unlike the conservative style, business style is subjected to fashion trends. Lines, shapes, silhouettes should be clear and specific. Black and white outfits, costumes, doubles, triples, jackets. Two integral attributes of Office fashion are classic footwear and strict dresses (Case-dress, Tuxedo-dress). Hands, neck, face, legs below the knee may be left uncovered. The optimum length is a tribute to the classics: over the knee or slightly below it. One can wear a Tulip-skirt, a Pencil skirt, and even the Sun-flare is appropriate at the office, if you combine it with a strict top. Patch pockets with different prints could add some character to the outfit. Perfectly acceptable is the use of different fabrics, colors and decorative drapery, zippers, buttons or lacing. Slacks are also part of the business suit where one can play with colors and materials. Jacket and pants may vary in color and texture, however, one should stick to same style regardless. Pumps occupy the business-style shoes pedestal. However, they do not yield to high heels and platforms. The heel size and style are highly individual and can be made of suede, leather, patent-leather or textile.


Chanel style is eleganсе and direct forms with the main attribute being: a direct tweed jacket. It is one of the few latest styles, which can be described as classic feminine that will never lose its popularity. Wearing Chanel clothes means to appreciate convenience and comfort above all. Clothes should repeat the body contours perfectly. Only high quality natural fabrics-Jersey, tweed, silk, boucle are in use. Clothes ensembles contain the colour that suits the skin type. Black, white, beige, blue and gray colors diluted with bright decorative trims are very popular in Cocos collections. There also may be narrow stripes or checkered patterns. Clothing may show reveal the neck, hands and legs below the knees. All other parts of the body should be hidden from the prying eyes. The waist should be at the place where it is naturally located. No high or low waistlines are permitted. One can use piping trim, lace, fringe, cord, tape, decorative buttons, buckles, chains, valves on the pockets. Sleeves have an average length. Collar is missing, or small/ tied in a bow. The classic combination of clothes is a skirt-blouse-jacket, a dress and a coat, etc. Enjoy simple shoes on a low heel with a contrast toe-cap or decorated by straps or buckles shoes. This image should not have unnecessary details and will look more natural if the outfit contains slightly haphazard features.


This most common and popular style suggests contemporary (fashionable) day-to-day practical and comfortable clothes. This style can combine elements of other styles, but its distinctive feature is comfort and convenience of the clothing. This style can be subdivided into city casual, sport casual, smart casual, business casual, which rather describes the dress code “Working Friday”, and other subspecies. Do not follow any rigid frames: no purity of style and clearly defined trends. Mix your clothes with the classics, demi-season — with summer clothes, heavy fabric — light fabrics. Only the combination of incongruous, directly opposite things can become a true casual style. Light negligence in clothes will add to your charm. An unbuttoned shirt, one side out of the ripped jeans, a careless scarf, tight pants, shirts, t-shirts, shapeless and glamorous dresses, skirts, hoodies shape the basis of casual style. No ties! Rolled sleeves, shapeless bags and clutches, solid shoes with platform or inconspicuous pumps, bright and large decorations made of natural materials (solid rings, bracelets, large beads) are all details that make up the casual style. Just remember that your choice should be comfortable and convenient. Casual style woulnd’t exist otherwise.


The core of this style is laconic in accessories, clothes, hair-style. Minimalism is restrained and has a refined taste. It excludes bright and saturated colors, layers, and additional decor. One of the main features of the style is the lack of age restrictions. This style is for people who don’t put clothes at the head of everything, but perceive them as an addition to the inner world. Minimalism focuses on material and technology, avoiding too many complex details. The minimalism makes a choice in favour of solid colors and soft shades, a simple cut of clothes and neat seams are also welcome. The rules of the style include straight trousers, sheath dresses, pencil skirts, tight trousers, raincoats, a raincoat blouse, and simple jackets. As for the color scheme, minimalism is dominated by monochrome: nude shades, pastel and neutral tones; a combination of dark and light (including black and white) are also allowed. The fabric should be thick and matte. For sewing, fabrics of natural origin are preferable. They look very natural, hold their shape well, and don’t create volume. Translucent options are allowed, but if there is a tint, it’s preferable to refuse decorations. A single bright belt or brooch, a multi-row chain is enough to decorate a set. The main advantage of minimalism is versatility, which allows to look appropriate in any situation, from an evening party to a pleasant social gathering.


It’s a young but already popular trend for women’s everyday fashion wear. Oversize style wins consumers love by its ease and practicality. You can use it to create multiple clothing layers, which rescue during the cold days of winter and autumn. This term is actually frequently used in the fashion industry to refer to free cut things, as if they are way too large for the person to wear. Many brands deliberately create garment that looks too big. Experimenting with it, you can easily forget about matching the clothing silhouette to the body type and feel freedom and comfort. The main examples are baggy sweaters and pullovers, hand-knitted from thick coarse yarn. Sweaters may have different geometric patterns, but popular are braids, plaits and convex garter. Oversize clothing is usually made of soft materials, which hold the form poorly. These bulky clothes “from someone else’s shoulder,” forming natural folds, look quite interesting and unusual. The hallmark of oversize clothing is also a visually vague contour: they do not form familiar silhouettes: a direct one or a fitted one. The oversize style choice is debatable if the lady is naturally corpulent — such clothes visually increase the shape — yet they allow to hide the undesired volume in some definite zones, like breast or hips. These things are designed and manufactured specifically for that. If you look closely at the patterns of dresses, coats, jackets of this style, you’ll notice that they have deliberately exaggerated some constituents: sleeves, the front part and the back of the product, the collar, often pockets, belt, etc. That is why, truly attractive outfits can’t be created by buying a random huge sweater on sale or combining several oversize things in one set. The look should despite its character still be balanced. An oversize-style dress would look great with bright and extravagant accessories: a large necklace, an unusual bag with graphics and complemented by the image of the shoes on a stable heel, boots on a flat sole.


The Pyjama style is one of the sub categories of the ‘underwear’ style, which basic characteristics are the outfits strongly resembling clothing for sleeping in their colors, cut, and design. This style appeared in the 90-ies of the 20th century thanks to the legendary fashion designer Gianni Versace. When choosing things in this style, it is important to remember the main rule: ‘Pyjamas’ style clothing and real pyjamas to sleep are two different things. That’s where you will find lightness, freedom and simplicity. Its major element are extensive comfortable pants made of linen, silk, satin or cotton which can be a great addition to blazer of a terse cut. Typical for this style are trousers, blouses, jackets, etc that are usually very large, shapeless and comfortable with large patch pockets and a lot of large flat buttons. Capes and dresses looking like night gowns, wide satin pants on the rod, spacious tops, blouses and jackets, flirty shorts, silk kimono captivate the fashion catwalks all around the world. A sleeping style-dress can be complemented with a dinner jacket in a masculine style. In addition, you can select different options of multilayer clothing, for example, putting a “frivolous” boudoir top under the strict business suit. The materials which pyjamas outfits are produced from are similar to the home equivalents: chiffon, silk, satin, linen and cotton—all these you can find in the collections from leading designers. Pyjama clothing is famous for such pattern as small polka dots, medallions, “cucumbers”, as well as for the most daring — cartoon characters. Very popular are different applications in the form of flowers, abstract and specific ethnic ornaments. Suits with patterned-boats, cars, dolls, animals look very original. Ideal accessories are bright jewelry and bags in original forms. As for the shoes, it is better to opt for high heels, loafers, pumps and sandals-stilettos—ballet slippers are not appropriate, they will neutralize the whole chic image. Such clothes are recommended to combine with “serious” elements and remember it’s only a stylish copy of pyjamas.


The task of the lingerie style is showing such qualities as femininity, refinement, and at the same time slight negligence, relaxedness bordering on flirting. This style is inspired by lace combinations and lingerie shirts, shorts, bustiers, night dresses. Silk, satin, cotton, and guipure are frequently used materials. The color scheme is mainly consists of soft pastel shades, although brighter colors aren’t necessarily forbidden. Still, it’s essential to remember that this style borderlines between vulgarity and romance. Following this fashion, the main focus is to not cross the line of excessive frankness, so there should be limited clothing pieces in the lingerie style. Those clothes can be worn in any season and combined with office or casual wear and jeans, especially evening and cocktail dresses look most harmonious in this style. Main features are the presence of thin straps, open back (in most cases), the thinnest lace, and fine flowing fabric. Sandals or classic shoes are perfect for lingerie inspired dresses and evening outfits. A lace or lingerie tops can be combined with more “rough” styles and clothing pieces, such as, formal coats, sweaters or leather jackets. This will give the image an interesting insolence. Accessories should be simple and concise, to remain away from the image of vulgarity. Lingerie style clothes can be a great addition to any wardrobe, the key is to maintain harmony and the fine line between sophistication and provocation.


This festive style with its narrow, tight-fitting dress-corsets held by delicate sleeves and lush ballet skirts can be undoubtedly be described as one of the most feminine, simple, and elegant styles. It was not only the prerogative of dancers but also became a trend in fashion shows,which achieved popularity among celebrities, film heroines, and ordinary girls. Coco Chanel laid the foundation for a ballet style, and then Dior, Yves Saint Laurent, Prada, and others continued to use it. The Ballet image is characterized by delicate light shades and tender fabric, decoration in the form of lace, silk embroidery, firmware, sequins, and beads. Skirts and dresses made of tulle have a certain lightness and airiness to them; often translucent and worn with a petticoat. To create the perfect Ballet look it is necessary to select things that provide freedom of movement and emphasize the figure. All kinds of crop tops, body, well fitting t-shirts, fitted blouses with open shoulders, as well as shortened sweaters will be relevant. All this is the basis of style. However, you can add a little insolence with the help of bright details. As for accessories, for a more organic look, it will be better to use dainty and simple jewelry, a belt of ribbons or a bow, a small handbag, or give priority to only styling your hair. The outfit can be complemented with flat shoes or simple classic pumps. To complete the look, choose a simple, natural make-up and a neat hairstyle in the form of a braid, tail or bun.


Slinky is a subtly sexy and sleek, almost Parisian style. It is inspired by négligée, which is a form of a nightgown. This style dates back to the 30s of the XX century and teaches women to be “beautifully stripped”. This style of clothing implies maximum openness: a deep neckline, a cut in the skirt that exposes the hip, an open back, and fabric that fits the figure. Slinky is popular with celebrities at fashion shows and red carpets to attract the attention of fans and paparazzi. To emphasize all the benefits, slinky clothing pieces are made of shiny, light, and flowing fabric such as satin, silk, muslin silk, georgette crepe, and crepe de chine. It’s believed that such a provocative style is suitable only for ideal figure parameters. But many women can wear slinky, it’s enough to indicate their strengths. A dress would have fabric that drapes so well that it conforms to the body’s curves. If there are some drawbacks they can be hidden by making some proper tucks and proportion changes. Think of blouses, strap tops, maxi skirts, dresses, and gowns. The length is unlimited: both above the knee and down to the floor things are acceptable. High-heeled shoes perfectly emphasize the image. Don’t be afraid to use necklaces, chains, bracelets, massive earrings as accessories. However, a sense of proportion must be present. A slinky look is solemn in itself, even in the absence of jewelry. It is an alluring style with the right amount of chic and sexy.


Erotic Style its goal is to attract the opposite sex. Expressed by tight-fitting, open and provoking clothes. This style can be frequently seen in modern music videos of famous artists. The carefully chosen outfits show the most seductive body parts. Notable by cleavage, high profiles, short length, tight-fitting styles, high heels, fur, leather and suede. In sexual colours such as scarlet, crimson, shiny black, etc. This style shouldn’t be treated as the ability to get undressed, but rather the skill to be dressed to not enhance the beauty of the body, but also to create a certain mystery for the male imagination. This style should by no means impose a completely naked body with all its shortcomings in an aggressive and vulgar way. One must learn to combine things to not look too frank. If the girl chooses a mini skirt or a long skirt with a slit that opens up the entire length of the legs, it is suggested to remain away from deep neckline, bare stomachs or open backs. The basics are narrow, tight jeans, mini dresses, shorts, mini skirts, long dresses with high slits, corsets, lace underwear, tops, blouses with plunging necklines. Brands, corresponding to the erotic style, are Gucci, Versace, Roberto Cavalli, Marc Jacobs, and many others.


There is a tendency in fashion to return to the old days tastes: “everything new is well forgotten old”. Retro covers fashion styles from 20’s to 70’s of the 20th century: a thing can be called vintage if it’s not younger than 20 years. The style, emphasizing women’s fragility and elegance, demonstrates rare diversity: low-waist dresses, wedge-shaped skirts, blouses with bare hands and shoulders, fishnet tights, elbow length gloves, patent leather belts and purses, hats with long margins accompanied by purses with fringe or crocheted shawls, shoes with a tapered toe and many other items. The most popular patterns are flowers, cages and polka dots. Earrings, necklaces, brooches, being a rarity, will cost a lot of money. A budget alternative to the expensive hobby can become a hand-made fashion jewelry. Please note that the clothing and accessories in vintage style can be of several types: authentic vintage (a rare thing from famous fashion designers of the past times); vintage-style-copy (involves the use of decoration, cut, silhouette, pattern of past years, when creating a new product); combined vintage (things are created with the use of modern materials and materials from previous years). Vintage things must clearly display the most fashionable items of the past era or use some old elements in a modified way. Tastefully and rightly selected fashion jewelry will not only complete the outfit, but also loudly declare your elegance and perfection.


Rockabilly’s musical style originated in the 50s of the 20th century, incorporating the elements of rock and roll, country, blues, and other trends. Thanks to the stars of those times, their music and style is reflected in the clothing. Rockabilly fashion is one of the most interesting ones, with the use bold, rich colors and old school style. The cheerfulness of the style is manifested in rich shades, prints, and styles that emphasize the figure. Polka dots, checkered patterns, and floral prints are especially popular. At the same time, colorful materials are harmoniously complemented by monophonic elements: for example, polka-dot skirts and white blouses, colorful dresses and skirts with black details. In the rockabilly style there are no halftones and pastel shades, only bold and bright colors. Ruffles, bows and lace. This trend is characterized by dresses with a corset top and flared skirt, as well as knotted shirts, tight trousers and jeans, open tops with wide straps, high-waist skirts, and leather jackets. Many accessories aren’t necessary, but large and catchy are perfect for this style. The hairstyle is the true important element of rockabilly: the higher and more magnificent the hairstyle, the better. It can be decorated with large hairpins and shawls on top of the high hairstyle. The makeup is dominated by eyeliner, red lipstick, and bright blush. Women’s shoes are characterized by high but steady heels. With such vivid details, the rockabilly style will add brightness even on a cloudy day.


The Lolita style that arose in Japan is the epitome of innocence and charm. Making its first appearance in the 70s, this style became very common in the 90s and not only in clothes but as a separate youth subculture. It influenced the development of Japanese culture, music and fashion. With the help of outfits in this style, girls emphasize their bright personality, femininity and sophistication. Lolita’s style has several variations that differ in color scheme and accessories. In general, for the look, it is appropriate to use frisky styles of dresses, elegant skirts and blouses. Clothing pieces should be decorated with an abundance of frills. There are options with lush bows, bright ribbons or elegant lace. Accessories are an important component of the outfit. Hats, umbrellas, stockings, socks, knickers, platform shoes and so on are all welcome. For hairstyles, girls often make curls or braids and decorate further with miniature hats and girlish jewelry. Makeup that makes them look like porcelain dolls. Lolita’s style eventually “branched” into several sub-genres: the most common Sweet Lolita (soft pink, peach, a lot of lace and frills); Classic Lolita (still light shades of clothing but much less decoration); Gothic Lolita ( fluffy skirts remain, but the colors of clothes and makeup support the Gothic subculture) and many others that appear in Japanese fashion. However, the basis of this style always remains a bright personality, a naive charm and femininity.


A more diverse style than this is unlikely to exist. This style originates from several cultures, as different as they might be, they match each other perfectly. Ethnic clothes reproduce features of national traditional garments of a certain nations (ethnos). The bases lies in making use of the cut, materials, colours, ornaments, decor, accessories typical of a national costume. Hippies have laid a solid foundation for this style, and made it ascend the pedestal of popularity, settle as one of the brightest and most original styles of clothes and life. Ethnic style combines “stuff from the flea markets” made of shabby and faded fabrics, and expensive high-quality items of silk and velvet, reproducing patterns, colours and elements of the ethnic cultures of Asia, Africa and Middle East. Ancient ornaments from the Chinese, Peruvian, Mexican, Indian, Japanese and Russian folk have found their way into todays fashion collections. Kimonos, Indian saris, shawls, translucent tunics, harem pants, long layered gypsy skirts, tunics and dresses—colorful, resembling a rainbow. Jewelry plays an essential role in creating the look, multiple colorful beaded necklaces, pendants, amulets with different ethnicities symbols, bracelets of various sizes, forms and colours, rings with large stones. Separate attention is paid to fabrics and materials of the ethnic style. The goal here is to stay close to natural and ethical fabrics: silk, cotton, linen, wool and leather. A girl, dressed in a bright ethno styled outfit, decorated with colorful beads and bracelets, is similar to a fresh breeze, who bursted into the sultry and dull city. She is sticks out of the crowd, she is a bright beam of light, that reminds the world that life is not only career and gadgets—it is also nature and harmony.


In the modern fashion industry, retro is one of the most popular style trends. It captivates with charm and inspires many designers. One of the brightest representatives is the afro style with its colorful prints and ornaments. For a long period this particular style with its bold features wasn’t showcased due to everyone following the strict and restrictive “caucasian” fashion of that time. However in the 70s, Yves Saint Laurent officially introduced African trends to the fashion world, showing safari dresses with large patch pockets and flaps on his chest in his collection. This ultimately led to a reinvention of safari suits, tunics, caftans and turbans, affecting each subsequent generation of couturiers. Following his example, many fashion designers were inspired by the traditional motifs of Africa and began to use unusual hairstyles, bright colors, ritual masks, Creole shawls and massive jewelry in their collections. Afro hairstyles – voluminous bouffants, small braids, curls and dreadlocks – also found a place in the fashion industry. In the 90s, fashion was greatly influenced by rap and hip-hop and other representatives. Wide pants, tracksuits, gold chains and caps – all this became the personification of that period. Today, afro fashion is based on traditional motifs and patterns, as well as bright fabrics that are present in the look. Fans of this style are not afraid to combine afro elements with other styles, complementing the look with wide bright bracelets, necklaces, earrings and turbans.


Boho-chic dressing style appeared as a response to all glamour styles, presenting a mix of ethnic and national motifs, gypsy accents, grunge, colonial, safari and even vintage. Boho-style secret is in combining the incompatible: rough shoes and delicate lace dresses with scarves, layering and combining different textures and prints. Boho admirers prefer the ecologically ethical and natural fabrics: cotton, flax, jute fabric taken from the last millennium. Bracelets, hoops, wreaths, brooches, necklaces, pendants, of rather large sizes are used almost constantly … Boho chic is kind of an experiment. This style means to adapt the habit of boldly saying ‘yes’ to contrasts and non-sense. No wonder that its supporters express their freedom loving views in the pursuit of comfort, non standard decisions, naturalness and quality combining fur and lace, cowboy boots and floral tunics or very short shorts, expensive with cheap, even obviously ripped and old. Don’t be afraid of such combinations! You can accompany the look with asymmetry: let one edge of the skirt be longer than the other. Any worn rag can be easily turned into a work of art. The philosophy of boho style is to represent as many sides and accents as there is facets of a person’s character.


Rustic (or Village) style is a subspecies of the ‘folk’ or ‘country’ style. Rustic style is an especially popular wedding and photo shoot theme. A rustic outfit consists of simple and folk styled clothes resembling the style of small town villagers. Imagine, a tight skirt made of wool worn with an untucked flannel shirt, a free-jacket of coarse weave on top of it and knitted stockings. Rustic fabrics have a rough texture, a visible weave pattern. The main rustic style-shades are beige, pink, white, blue, light green, coral and lilac. A rustic dress usually has a simple, free and often extra long cut. It can be decorated with ruffles and various vegetal ornaments and soft inserts of lace for additional elegance. A rustic style summer dress can have a deep neckline, loose sleeves, with a belt or shoelaces, emphasizing the waist. The dress doesn’t have to look rough, rather romantic and naive. Straw hats with a wide brim and woven bags in a folk style, decorated with flower patterns are perfect accessories. Open sandals, broad wooden, wedge heels. Handmade jewelry, crocheted necklaces and earrings, large wooden bracelets: preferably made of natural materials. But don’t just think that the rustic style is a budget friendly option, in the contrary: natural materials and hand-made exquisites lean towards the expensive side.


Safari style appeared at about the same time as the sports one: at the beginning of the 20th century. It’s a subtype of the sport direction in clothing, since hunting in Africa can be considered a special kind of sport. Safari requires special equipment and comfortable clothing, not just for jungle walks, but for hot climates. Safari clothes are comfortable, loose, allowing free movement, functionality (for example, overhead pockets). Corbels and straps are popular details. The key items of clothing in this style are shorts, jackets, shirts, loose fitting dresses, mini and midi skirts, Bermuda pants, jacket-shirts. Easily recognizable details are rolled up sleeves, socks, shoulder bags, and large hats with a narrow brim. Unlike the sporty style, Safari uses only natural fabrics—linen, cotton and leather. A wardrobe in this style has a strictly natural color palette — green-and-beige, “earthy” colors, represented by shades of khaki, grey, beige, sand, brown, ivory, etc. Modern Safari style allows wedge-heeled shoes, massive heels, sandals as well as slingbacks. Safari style is similar to the ethnic style in choice of accessories: leather lanyards and wristbands, pendants-charms made of bone or wood, large earrings.


This style is rather collective, combining ethno and eclectic, office and sport, similar to the safari style (with more historical motifs here) –at the same time, it harmoniously fits into the rhythm of big cities and remained popular for a long time. This style of clothing is easy to recognize by simple, movement-freeing cuts, lack of pomp, light colours and delicate ‘breathing’ fabric types. Often cotton, linen and leather. Emphasis is placed on their naturalness, even some rudeness and raw crudeness. “Parachute” fabric, with mesh and leather contrasting inserts are popular. The concept of color choice is always laconic and avoids brightness: black, coffee, beige, khaki, sand and, of course, white. Accessories are modest, often imitating aged metal, bronze or wood. Contrasts are created by such accessories as belts and bags with long handles, worn over the shoulder. Military paraphernalia is present in the form of shoulder straps as well as a large number of pockets, from hidden to large, attracting attention ones. The main decoration is functional and practical: lacing, button, zippers, as well as various firmware. Initially the style was intended for active leisure and free time, which explains its simple design and a wide choice of products: trousers, pants, skirts, shorts, shirts, tunics etc. Such clothing blends well with other things and is suitable for almost any type of appearance and body type. In it, you feel confident and comfortable in any season and at any occasion.


Clothes of Spanish-Indian origin with the spirit of Prairie pastoralists became fashionable in the ‘70s of the XX century. This style is used in fashion collections both in pure form and as fragments. Custom-tailored clothing, natural fabrics, intricate patterns, brushes, feathers, fringes, and bright colorful jewelry – these are the main recognizable features of the image in the gaucho style. Don’t forget the many layers. The prevailing color scheme is warm natural shades such as brown, sand, ocher. Aswell as black and white combinations. This style is often characterized by a specific fabric, such as suede, leather, or cotton. The style is the merger of Indian folklore and Westerns. The main specifics are prints: a wide variety of graphic and smooth patterns with traditional Indian motives, combining floral motifs and geometric ornaments. A basic gaucho-style wardrobe consists of loose-fitting trousers, culottes (wide cropped high-waisted pants), jeans, a short jacket, poncho, vest, shirt, or blouse. Any of those items can be either plain (for everyday wear) or decorated with sequins, braid, stones, fringe, etc. Accessories play an important role in the gaucho style. Thanks to the bright accents in the form of a neckerchief, hat, belt, or ethnic jewelry, a simple image with a unique charm. Natural makeup, loose hair, or braids will be most appropriate. One of the most important advantages of the gaucho style is its practical versatility – it’s equally harmonious among men and women, allowing to demonstrate the strength of character and individuality.


This style is characterized by loose clothes bringing the spirit of the heroes of the first years of ballooning: the Aviator-style goes back to 30-40-ies of the last century. This brave styles goal is practicality and convenience. Products are made from rough shabby looking fabrics with many sport details. Sheepskin coats and leather jackets are definitely the focus points. It usually has a large cut and a fur collar. A parka can easily play the role of a jacket too. The jacket can be combined in different ways-with pants and boots or with a dress and heels— this way it will be even more exciting. The leather gloves, closed shoes, warm scarves, hats in the form of helmets (or at least, hoods) and, of course, classic aviators glasses look quite fashionable, modern and are clearly associated with the past. An ensemble consisting of knitted blouses, fitting leggings, high boots and long coats look very unusual and original. As for the colors, here the preference is given to the classics: black, brown, khaki, gray, camel and white.


‘Garcon’ is often confused with modern unisex style. In many ways, the concepts are the same, but in practice, there are far more differences than similar details. Today, fashion is seeking for a compromise between the sexes, even masculine silhouettes and styles in a women’s wardrobe are not devoid of elegance and romanticism. Jackets, shirts, trousers, vests tend to tune out the features of the female figure and emphasize its dignity. Male silhouettes for women now can suggest a variety of designs and styles. The traditional Garcon style means using male garments: trousers, shirts, jackets, ties, suspenders, hats and cufflinks, which by the way can look incredibly sexy on ladies. Things should be a bit big and look as if you borrowed a male friend’s suit: long sleeves, very broad shoulders, slacks that are freely seated on the figure. Brown or black shoes and boots that match the business suit. The “Garcon” style can perfectly add femininity with a minimal set of jewelry and accessories. They will smooth out the strictness and virility. It’s recommended to choose a double-breasted dark-colour coat, without a fur trim. A high collar and clean lines fit the style exceptionally. Light as well as classical dark colors are appropriate but they should be solid, without decorative elements. Such hats as fit cylinders, bowls, fedoras that match the suit or shoes in color will complete the outstanding set.


Preppy is the elitist “Golden youth” style of clothing, symbolizing wealth and luxury. Its characteristic features are elegance, precision, and comfort. The brightest examples are blouses of a shirt cut, strict dresses with white collars, pleated skirts, blazers and knitted two-piece costumes. It’s considered a European fashion classics since the early 50-ies. The basics of Preppy style are preppy shirts, blazer, plaid shirts, knitted waistcoats, jumpers, socks, close-fitting knitted trapeze dresses, cardigans, classic and sporty elements, kilt and pencil skirts, ties, shorts from tight firm fabric, straight cut trousers, bermuda shorts, and of course capris. The clothing is traditionally made of natural fabrics: cotton, tweed, cashmere, wool, viscose, linen and more. Another important hallmark of preppy style is geometric prints: a strip of cage, diamond, or similar combinations. The color scheme consists of bright yellow, beige, sand, deep blue, dark green, red, khaki, white, grey in combination with pastel tones, and an absence of “acidic tones”. Special attention is given to accessories — jewelry should be elegant and expensive. Very common is to decorate the hair with hair clips, headbands, and bows. As for accessories: classic bow ties, neck scarves, thick tights with patterns. Makeup is usually discreet and natural. Manicure wise- short nails with beige or classic red nail polish. Hair must be neat, evenly trimmed hair, can be in large curls. The look demands a carefully selected small-leather handbag, a very large briefcase, a backpack, or a ‘postman’s bag’.


The style got its name after the English Lord Derby, a famous fan of riding race horses. Jockey style copies the riders clothes and is actively used by fashion designers. The wardrobe consists of tight-fitting cropped jackets with a cage print, form-fitting shapes, light pants, leggings or tights, high patent leather boots of dark colours, small caps, an English vest, breeches, bow hats, which all give the style its remarkable uniqueness. The most outrageous thing in this style, perhaps, is the trousers-jodhpurs. More similar to our daily wardrobe are the double-breasted jackets and blazers. The distinguishing features of a Derby style jacket are wide lapels, a gate-rack and bulging contrasting buttons. For men’s shoes, a special kind of leather made of rough skin with a slightly elongated toe are considered Derby. Women mostly wear leather boots of dark color on a small stable heel. Derby boots shaft wide enough so that you can fill jeans in there, but they are perfectly combinable with skirts. Well, any treads -boots completely fit into the Derby style. The Derby outfit can be completed with such accessories as gloves, a leather belt or a leather bag with a long shoulder strap.


Once, by chance, the military uniform used to be more accessible to women, e.g. after the first world war, when many textile enterprises were destroyed and the industry could not meet the needs of the female population. Using the military reserves, factories began to sew clothes for women. That was the first “military style” appearance. Yet again history influenced the fashion movement: military style made a reapearrance in the 1960‘s, the idea was picked up and forwarded by hippies who were wearing camouflage pants to protest against wars. They did it with a certain charm—wearing the pants on the thighs level and loosening the belt. If to talk about the everyday variant of this style, the designs are made from camouflage fabrics or traditional army monochromatic “protective” colors: khaki, marsh, grey-brown. Loose fitting trousers with patch pockets and shirts with lapels. Military style of the ceremonial type always has clear shapes and cut lines. There are tunics, standing collars, rows of shiny metal buttons, shoulder cords, brushes, epaulettes. Interestingly, it was the military greatcoats and jackets which inspired creating such fashionable garments we know today such as trench coats and Aviator jackets with fur collars. The lovely cardigan was also invented in the army. Military style in women’s clothing is complemented by appropriate footwear and accessories: heavy army boots, camouflage caps, metal chains of tokens, tablets bags and leather belts.


The Marine style appeared at the end of the 19th century, it was fully introduced in the ’30s of the 20th century with its climax in the ’70s and early 2000’s. The popularization of this style belongs to Coco Chanel, who was the first to create an image based on striped clothing. The present marine style is a 100% stylization with a variety of forms and designs. However, there are some basic characteristics: a specific color scheme – 3 colors (white, blue, red), which, however, can create a large number of potential images; famous print in the form of a horizontal stripes; a ban on other patterns, ornaments, and floral prints. To create a marine look you can wear slit trousers, flared and pleated skirts, loose shorts, light dresses, as well as jackets, blouses and elongated T-shirts. Freedom and lightness – this is the principle of such clothes. Often, clothes are decorated with gold detail, ornaments, bright buttons, and various stripes. For a harmonious look, various accessories are utilized forthe marine outfit are used such as shawls, knotted jewelry, captain’s hats, and sunglasses. Shoes and bags should be made of natural light materials. In general, the marine style is liberal and original. It became proof that the best is hidden in simple things: 3 basic colors, one print, and millions of fans around the world.


Extravagance can be quite a dangerous stylistic direction, requiring an exquisite taste and design skills, not to slip into vulgarity. The fundament of this trend is the challenge against the preferences of the public. An extravagant style can be considered a special kind of art in which creative people express themselves and stand out from the crowd. It’s characterized by unusual elements, combinations, asymmetry, bright expressive details, as well as bright flashy colors. A lover of the extravagant style sendssignals of an extraordinary personality. Often, fans of this trend are people of creative professions: actors, musicians, show business activists, artists. To create a look in the extravagant style, unusual outfits are used with different rivets, ruffles, feathers, collars, ornaments. This style frequently makes use of smooth and shiny fabrics, lurex, leather, silk, satin, velvet, and fur. Color scan be either monophonic or combine contrast prints. The presence of bright accents plays an important role: they will help to make the look memorable, even if there is a simple cut in clothes. For this, unusual accessories of various shapes and colors are selected: massive earring, large bracelets, brooches, beads, original glasses, ties and bows, wide belts, shoes. An unusual hairstyle with multi-colored strands and bright makeup will help emphasize the extravagance.


Despite the fact that the style of futurism in the clothes appeared in the early 60-ies, it still continues to surprise and amaze the imagination of ordinary people. Its distinctive features are the original approach, broken geometric or streamlined aerodynamic shape, combination of techno genic-space apparel with the dominant effect of “liquid metal”, shiny accessories, image integrity, futuristic “alien” makeup and hairstyle can’t be forgotten. The best colours to choose are black, gray, dark gray, steel, gold or platinum, cobalt. Futurism welcomes everything vague or strictly geometric. Clothing is made of original material with a shiny texture and metallic tint. The futuristic style deals with classic models of women’s dresses, suits, leather street pants and jackets, with a slight hint of a cosmic theme. Be ready to challenge the public opinion: a paper- or aluminum foil dress or even clothing from metal chains or shards of glass. Designers offer fairly simple, often shapeless clothing with metal parts or material that mimics metal that can be worn by both men and women. Yet some designers are prone to hypertrophying body parts: frankly huge pockets, sharp shoulders or enormous whimsical hats. Complimented by a shiny powder grayish tint, focus on the eyes or the lips and creative freedom when it comes to brows whatsoever. One can add a little glitz for eye shadow, lip-gloss and shimmering powder. When it comes to hair – the weirder, the better: zigzag part, pigtails, high ponytail and backcombing, use the original accessories like geometric shapes with metallic luster and incredible amount of massive chain-necklaces, bracelets, similar to pieces of meteorites, wide belts. Decorations made of rubber, plastic, gold, platinum and silver elements are most appropriate. One can easily opt for surprising shoes: high platform and shiny materials fit perfectly.


The Harajuku style originated among teens in the streets near the eponymous metro station in Shibuya, Japan around the 80s. The brightest representatives of youth fashion gathered there. They were there to showcase their protest against the established norms and rules. With their outfits, they ridiculed the tough social norms of Japanese society. Harajuku became so popular that in the early 90s Tokyo began to publish the magazine “FRUiTS” – a bible of creative Japanese style published by the famous photographer Shoichi Aoki. This magazine had a huge impact on fashion and photography. Today, the Harajuku style is incredibly diverse, complicated and unique. It is impossible to single out one specific orientation since this has given rise to several subcultures: Lolita, cosplay, visual key, gyaru and others. Characterized by bright outfits, an abundance of jewelry, often incongruous. Several styles can be combined in a look at once: Gothic and cyberpunk and a dash of neon club. The first thing that attracts attention when it comes to the Harajuku style are the bright hairstyles. Pink, yellow or blue hair perfectly complements weird outfits and matches the Japanese understanding of fashion. The key here is “the more, the better.” Therefore, multi-layered outfits and an abundance of unusual bright accessories (many hairpins, bows, ribbons, face stickers, earrings and bracelets) are perfectly included in the look. Besides, Harajuku is a gender-neutral style, so both girls and boys can show their individuality with their decorative looks.


Fashion of the 60’s inspired by pop art optical art; characterized by geometric, abstract patterns, vibrant colors contrasting with each other, for example, a combination of white and black, unusual shapes and dominance of synthetic fabrics. The essence of this style is that through repetitive geometric shapes, the effect of volume or movement on a totally flat surface is achieved. In 1965, a famous pop art boutique «Parafenaliâ» opened, where women could acquire unusual outfits with bright pictures and decorations, plastic, metal and paper. Pop art is full of mini-skirts, dresses in neon colors, tight bodies, with broad shoulder jackets, silver overlaid coveralls. The love to wear t-shirts with color photos, “acidic” leggings, tights with geometric patterns, sweater dresses was born. Pop art fans should not be afraid to surprise but strive to be noticed. One can find applications in the form of hearts, lips, butterflies, fruits and berries, pictures of movie stars of the past. Initially, the clothes in the pop art style included any available materials—plastic, plexiglas, and even paper used for beads, clips and rings. Such accessories will always add brightness and unpredictability to the look. At the peak of its popularity were retro purses made in black and white or “newspaper” style. Suitable adornment for woman’s hands were and still are short gloves in bright colors with a small cut on the back of the hand. Especially popular are images of optical illusion. Graphics can be both traditional black & white and “psychedelic” patterns . Use only clean, saturated hues and avoid conservative tones. Play with contrasts, shapes and textures. Relevant are metallized surface, latex, and satin smooth, sleek aerodynamic shapes, the effect of “liquid metal”, pearled coating. Perfect shoes are platform or heels.


Polyester shirts and lycra bodies, very short skirts and nude bellies, neon colors, embroidered flare jeans paillettes and sequins— all this synthetic brilliance was presented to us by disco style. The basic idea of the style of Disco is a challenge to society, to its boring and dull weekdays. Wear bright, screaming clothes in unimaginable combinations made of polyester or other shiny or shimmery metallic mesh fabric, highlight with excessive amounts of bright jewelry. Dresses must be short, have an unusual asymmetrical shape and tight-fitting silhouette. Yet direct loose cut can also be quite acceptable, the main thing is for it to be bright, exciting and sexy. Disco adapts should choose mottled, shiny fabrics, such as silk, velvet, velour, satin, generously decorated with rhinestones, studs or fringe. The image will win with the help of bags adorned with appliques, embroidery or sequins in gold and metallic colours, massive plastic bracelets, sparkling silver earrings with rhinestones, rings, and chains. Leather belts in various widths, bright scarves and gloves or mitts (fingerless gloves), volumed hair will create a real disco outfit. Be brave to choose platform shoes. Men should risk to open the chest while starring in a white suit worn together with coloured shirts with a huge collar on top of the jacket, bright, extraordinary turtlenecks and sweaters. Disco style is designed to suit every taste and imagination, it’s perfect for holidays and festive event, emphasizes the individuality of a person, one’s inner freedom and sexuality.


This bright, sexy, outstanding style for active music-loving personalities originated in the USA in poor neighborhoods, where younger siblings, in the absence of any alternative, were wearing the clothes of their older siblings – that’s how the wide pants, the main hallmark of rap-style appeared. Nowadays it’s a club fashion, which is sporty and comfortable for everyday wear, as most young people spend their leisure time in dancing clubs. A lot of skin and an abundance of accessories? That’s an R’n’B superstar! This style should combine two aspects: brightness—to stand out from the crowd and comfort—to dance all night. Women may show their love to R’n’B by wearing tight, sexy dresses, mini shorts, open tops, which serve to draw attention to their natural bodies. Others prefer to express their sporty lifestyle by means of bright caps or a specific sport costume. Guys would put on sneakers with huge colorful laces, wide jeans, that sit very loose. Jeans/pants often go down even below the underwear line. Baggy T-shirts or jumpers, massive silver or gold chains, oversize, triple down goose coats and leather jackets with an elastic band. A necessary accent can be made by a stylish wristwatch or sparkling trim on the costume, a stencil pattern on a T-shirt, which would speak about the person’s character. R’n’b clothing style is rather peaceful as it aims towards a cool club environment nothing more.


Blue Denim, once it appeared in the fashion industry, became a symbol of freedom and independence, simplicity and luxury, sexuality, and comfort. They started as simple working clothes for farmers and began the journey at the end of the 19th century, and in the 30s of the 20th century, thanks to Hollywood westerns, it gained popularity among the general public. Fashionable denim has ceased to be something trivial, and today designers offer many options with jeans. Any other style hardly could combine so many different characteristics. This gives comfortable wear and high durability of products, easy-care, a wide selection of silhouettes, versatility, and can be worn at any time of the year. This fabric can also flatters the figure and hide flaws. Denim items are the most convenient option for everyday wear. They are suitable for leisure activities, long trips, and casual meetings. Some companies are also loyal to employees in jeans. Denim can be made not only trousers but also other items of clothing: skirts, dresses, jackets, vests, shirts. The classic color is indigo and various shades of blue, however, today jeans can be of any color. Brown, black and gray colors, as well as jeans in green, red and other shades, can be discovered too. Due to its versatility, denim can be combined with absolutely any different accessories and styles of shoes. No matter what time of year, type of event, or lifestyle, you can choose what will be most comfortable. Today, jeans style is an integral part of every person’s wardrobe.


A freedom driven style of clothing, the fundmental characteristics of which are convenience, practicality, functionality and freedom of movement. Loose silhouettes and a straight geometric cut characterize the style. Sportswear is designed exclusively for sports while sport style clothes are for everyday wear. The sportswear has purpose and includes uniforms for different sports and fitness, swimwear, sportive underwear, sneakers with protectors and seals, shoes for dancing, etc. But here we can enjoy monochrome or printed t-shirts and tops with a simple cut, turtlenecks, polo-shirts, hoodies, sweatshirts, sport jackets, jumpers. Sport tops demonstrate varied types of neck: collars, hoods, door trims, golf. Pants are more typical for this style than skirts. They do not have pleats, and are often supplemented by overhead pockets. Skirts and dresses usually have a mini or midi length as well as typical decor-pockets with flaps, coquettes, unilateral folds, decorative embroidery darning stitch. The principal characteristics of the shoes here are comfortable, leather or textile sneakers, boots, flats, tennis shoes, moccasins, topsiders. Winter boots are warm shoes on a thickened corrugated sole. Sporty hats are crocheted and knitted caps, baseball caps, headbands, and hair bandanas. Sporty bags such as backpacks, suitcases, sports bags with spacious dimensions, lots of pockets, worn over the shoulder, made of leather or textile. Wristbands, leather, rubber and plastic bracelets, watches and chronographs on a rubber strap (typically waterproof, with a large dial), socks, belts and straps (often textile with metal buckle) can serve as accessories. Clothing in sports style can be well combined with short haircuts or ponytails, colorful hair ties. Choose natural makeup or none at all. Mostly, designers combine this style in various proportions with elements of other styles. The most common combinations are the symbiosis of sports and military, safari, classics, romance, rock, or glamour.


Grunge style appeared as a trend in America in the late 80s and peaked in the 90s thanks to fashion designer Mark Jacobs and his street-style collection. It was a real breakthrough in fashion and found fans all around the world. Today, grunge is a fashionable trend. It’s daring, youthful, rebellious and spellbinding. This style cannot be entangled with another direction: it’s heterogeneous, eclectic, its task is to combine the most incompatible textures, colors, patterns, lines. All at once – this is the meaning of grunge. It has obvious features: layering, convenience and comfort, a non-standard combination of fabrics, muted shades and the effect of old clothes. Grunge philosophy is a person’s perception that are not according to external qualities. Even outwardly sloppy clothes, upon close examination, are of good quality. Grunge clothing includes simple sundresses, flannel shirts, oversized sweaters, worn jeans and leather jackets. The color scheme always has dark and muted shades: bright and cheerful colors are not welcome. The final detail of the grunge style look is accessories. Massive leather boots, old sneakers, gumshoes, rough boots with a used look are chosen as shoes. Rivets and chains are welcome. Unusual pendants, massive bracelets and many chains around the neck are classic for grunge. A hairstyle with slightly tangled and disheveled strands will also fit into the look. This style, thanks to its rebellion, will be able to find a response regardless of age, gender or time.


Vamp clothing appeared in the early 20th century thanks to cinema. Hypersexuality is the main focus of this style. This emphasizes female strengths, assertiveness, and determination. A vamp woman always looks refined and luxurious. The main criterion is that things should highlight and emphasize all the advantages and curves of the figure. Distinctive features of the style: a tight-fitting silhouette, a deep neckline, and open parts of the body, long necklines, and restrained decor. Often, expensive and elegant fabrics are used to create the image: satin, silk, velvet, as well as thin leather. The winning colors here are black and red – together or separately. Also allowed is the use of expressive, saturated colors, as well as animal prints. For decoration, lace inserts, crystals and, rhinestones, feathers or pearls. In a vampy wardrobe there is always a dress that can have a short length or down to the ankles. The modern vamp also has among her clothes: a combination dress, a pencil skirt, thin and translucent blouses, trouser suits with a fitted jacket, corsets or bustiers, and various shawls for the shoulders. When choosing a vamp shoe, you should choose light and open sandals or shoes with high enough and thin heels. Excessive bulkiness is forbidden! Use bright and tantalizing jewelry with lots of rhinestones, which should not overload or distract attention from the integrity of the look.


The punk style is one of the most shocking ones. It attractis with its careless attitude and vivid images and at the same time repels many with its specificity and the need to fully comply with this subculture. The punk style was first embroidered by designer Vivienne Westwood and Malcolm McLaren, producer of Sex Pistols. As a result, completely unusual things for that time appeared – torn pants, strange T-shirts with ties and an unusual attraction to spikes. Scandalous inscriptions flaunted on T-shirts. For all its vulgarity and marginality, the punk style has become so popular that even Vogue has devoted several pages to this. Briefly, the wardrobe of punks can be described as “anti-fashion”, emphasized vulgarity, freedom of expression and everything “inimitable”. Permanent accessories are a variety of bracelets, wristlets with spikes, an abundance of rivets, pins and of course the famous Mohawk hairstyle. Punk modern clothing is a leather jacket, sewn from leather pieces, richly decorated with all kinds of metal details. The jeans are usually ripped and worn to holes, with defiant inscriptions, patterns and patches. Girls can wear torn tights in combination with a short leather skirt. Shoes are usually massive, such as army boots with thick soles and hard toes, or ordinary sneakers. To complete the punk look, turn the hair into spikes, dye it a bright color, and add appropriate makeup with bright shadows, dark eyeliner and lipstick.